Lemon Coast Campaign
(A fictitious brand, based on a real DOOH campaign). Delivered and independently verified through UniLIVE
Lemon Coast ran a DOOH campaign in the US to promote their destination to a US audience.
UniLIVE tracked and independently verified every play, on every screen, for the duration of the campaign providing market-first insights into the campaign’s delivery and enabled in-flight corrective action, to maximise the campaign’s performance.
Brief
Lemon Coast booked and deployed their Q1 campaign, promoting their destination across a range of DOOH screens in New York.
Delivery
Using UniLIVE – and its powerful data analytics tool, Lemon Coast were able to monitor and report on their campaign performance in real time.
Mid-campaign, we identified a problem with the middle screen in a unit of three which was delivering 0.3% less plays than the left and right screens. Despite this, and thanks to the UniLIVE tech, the issue was resolved within 24 hours and additional plays were delivered in-flight to maintain the campaign’s performance.
Results
Overall, the data provided market-first insights into campaign delivery, illustrating a 35% overshow of plays and a 44% over delivery in audience impacts, significantly outperforming the campaign’s booking targets.
135%
Total playout delivery
3m
Total plays
100+
Digital screens
82m
Total impacts